Racing Fast Facts

The Sport 

  • Auto Racing is America’s #1 spectator sport.
  • Loyal fans can feel intimacy with their hometown heroes.
  • With the sport growing at such a rapid rate, new facilities are opening, and additional seating is being added constantly.
  • Attendance at NASCAR events alone is up 65% in the last 10 years

Demographics

  • The 25 to 44 age group is the fastest growing fan population
  • 40% of the audience surveyed report an annual income of over 50,000
  • 48% of the fan base is female
  • 72% of the fans polled seek out products based on manufacturer’s involvement in auto racing.

Radio

  • Radio reaches more potential customers in more places than any other medium.
  • For advertisers, radio keeps ad costs under control while making the most of an entire ad program.
  • In-depth analysis and follow-up reporting keep the listeners coming back.
  • An established radio network and its loyal fan base provide a source of potential new customers.

Race Tracks in our Listening Area

Bedford Speedway, Bedford, PA
Hummingbird Speedway, Reynoldsville, PA
Jennerstown Speedway, Jenners, PA
Lake Erie Speedway, Erie, PA
Lernerville Speedway, Sarver, PA
McKean County Raceway, East Smethport, PA
Mercer Raceway Park, Mercer, PA
Pittsburgh's Pennsylvania Motor Speedway, Imperial, PA
Keystone
Raceway Park, New Alexandria, PA
Raceway 7, Conneaut, OH
Roaring Knob, Markleysburg, PA
Sharon Speedway, Hartford, OH
Stateline Speedway, Busti, NY
Tri-City Speedway, Franklin, PA